A newspaper turns into a cafe

One of the things I never quite managed to get my head around was the tabloid MidDay's tagline: "Make Work Fun". What does a newspaper have to do with work culture? Why is it asking me to make my work fun? Wait! What does a newspaper have to do with fun? Does this have something to do with the fact that Mid-Day is a tabloid?

News came today of Mid-Day diversifying into cafe chains. Now it begins to make sense. Work, fun, ahh sweet comprehension! I wonder if this will be anything like the News Cafe (link via @nams_s on Twitter).