Measuring attention with Kardashians

'The Kardashian' as a unit for measure of attention:
"Conceptually, the Kardashian is the amount of global attention Kim Kardashian commands across all media over the space of a day. In an ideal, frictionless universe, we’d determine a Kardashian by measuring the percentage of all broadcast media, conversations and thoughts dedicated to Kim Kardashian. (I choose the Kardashian as a unit both because I like the mitteleuropean feel of the term – like the Ohm or the Roentgen – and because Kardashian is an exemplar of attention disconnected from merit, talent or reason. The Kardashian mentions how much attention is paid, not how much attention is deserved, so naming the unit after someone who is famous for being famous seems appropriate."
 How apt is this! Also, regarding that "famous for being famous" bit, Daniel Craig put forth his opinion of the Kardashians thus in an interview.
Referring to the Kardashians, Craig said: 'Look at the Kardashians, they're worth millions. I don't think they were that badly off to begin with but now look at them. 'You see that and you think "what, you mean all I have to do is behave like a f***ing idiot on television and then you'll pay me millions".