Content, form, and storytelling

People think stories are content and books are the form they take. But it is not true. Stories are form too. Only ideas are content. Stories, most of the time, are envelopes that carry ideas because a particular idea won’t work in another form.

Most of what passes for content is actually only form. Form that carries the content that is ideas. The words that go into the making of a story, and the order they follow, are only design elements.

Ideas need containers. Without things like stories, they would remain mere thoughts in individual minds. Stories are to society what ideas are to an individual. An individual grows when he thinks. Societies grows when they tell stories.